AS Navratri approaches, Amaya Milk Company has unveiled its latest product, Havan Ghee, a 100 percent pure cow ghee crafted in strict accordance with Vedic traditions to meet the needs of Hindu religious ceremonies.

In a press release, the company highlighted that Havan Ghee is free from additives and preservatives, making it ideal for sacred fire rituals (havans) and other religious offerings. Recognising the growing difficulty temples and households face in sourcing genuine pure cow ghee, Amaya Milk Company has stepped in to provide an authentic, high-quality alternative.

“The havan is a fundamental aspect of Hindu worship, and pure ghee is its most essential component,” the release stated. “When burned, pure cow ghee is believed to purify the atmosphere, enhance positive energy, and promote mental clarity. However, these benefits cannot be expected from impure ghee, which may contain vegetable oils or reconstituted milk.”

CEO Omkaar Sharma revealed that the idea for Havan Ghee emerged after Hindu priests approached him about the shortage of true pure cow ghee for pujas. “I was unaware of the shortage until a delegation of priests asked if we could help. There are excellent ghees on the market, but none specifically made for religious purposes. Understanding this need, I committed to producing a true havan ghee.”

Sharma further explained the meticulous production process, which follows strict spiritual guidelines. “Our ghee is made once a week using 100 percent pure cow’s milk. It is prepared using dedicated equipment by a single individual on their fasting day, ensuring the highest standards of purity and spirituality. While this limits our output, Amaya Milk Company remains committed to quality over quantity and producing products that truly make a difference.”

For more information, persons can visit www.amayamilk.co or contact Amaya Milk Company via WhatsApp: +592-640-6455.

Amaya Milk Company entered the Guyanese market in 2023, reintroducing fresh pasteurized milk produced and packaged locally.