A brief look-back…
The year-end shopping season has closed, and by now – at the start of the new year – most businesses are either tallying their profits or counting their losses for what would have been for them, the busiest time of the year.
Several business proprietors around the city acessed their performance and were ready to pronounce on overall trends and their observations for the past year.
According to the Marketing and Advertising Assistant at Ashmin’s Complex, Mr. Sudesh Krishnaram there was a marked improvement in customer response last year which he attributed to the infrastructural expansion of the business.
“We did reasonably well for the season since we have altered the business from a whole- sale outlet to include retail as well and this has attracted a larger crowd,” he explained.
Meanwhile, Chief Executive Officer (CEO) at Giftland Office Max, Mr. Ian Ramdeo said that the past year has been somewhat difficult since prices for commodities have steadily increased and many stores were also compelled to do the same.
He said, “It has been challenging since there has been an increase in prices worldwide which has affected us here and because our ecomomy is growing, we need to adapt to the changes.”
Continuing , he highlighted that the majority of customers frequenting the store did so late in the season resulting in a ‘last minute rush’.
“Many persons shopped late so that the traffic in the store was heavy towards the end and apart from our usual customers we did notice a large number of foreigners as well,” he said.
Alluding to the overall performance of the business in light of the economic situation and price increases Ramdeo indicated that there was quiet a bit of planning involved in ensuring that his operation was a success this year.
“Some prices are high but for us, with a lot of planning and smart buying, it has not been too difficult and we have matched the sales for last year,” the CEO revealed.
In her bid to analyze the performance of her business, Proprietor of Clairans Boutique, Mrs. Claire Peres explained that things have not been going as well compared to previous years, a trend she attributes to customers cutting back on their spending .
“Things have been pretty slow especially during this time when we expect customers to frequent the store as they usually would,” she said, adding, “They do not seem to be spending as before.”
She noted that while most of her regular customers have remained loyal over the years, there has been a definite decline in new clients.
“I believe that quite a lot of people are trying to save but they must remember that if they buy quality goods at high prices they will definitely save a lot of money in the end,” Peres posited.
For many of the shop owners along the Vendor’s Arcade, the general response when they spoke to the Chronicle during the just concluded holiday season, was that business was definitely not as lucrative in 2010 when compared to the previous year since many pesons “window shopped” as opposed to actually making a purchase.