RETIRED cricketer turned recording artiste, Chris Gayle, is celebrating success in India after the track ‘Oh Fatima’, on which he is featured, reached millions of ears in just a week.

“The video has reached over four million views on YouTube in its first week and we went on some really big platforms to promote it. We went on the Kapil Sharma TV show in Mumbai, India, which reaches 45 million people in India on Sony TV,” Gayle, who is still in Asia, told the Jamaica Observer.

‘Oh Fatima’ stars Indian singer Arko. It was produced by Nishant Dayal, while Rammji Gulatii directed the official music video which premiered on May 22.

Meanwhile, Gayle said that the Jamaican brand has helped tremendously in promoting his work in the East.

“The song, Oh Fatima, is a fusion of Indian styles of music. So, the marketing strategy is to use the popular Jamaican culture to hit the Indian and Middle Eastern audience so we shot the video in the UAE [United Arab Emirates],” he said.

Back in December, Gayle broke the ice for his music career in Asian market when he headlined the Tropical House Cruises To Jamaica: The Asian Edition. He said the momentum he gained from that project has steered his career in the right direction.

“The album I headlined for Contractor helped to get me and Jamaican culture more noticed in Asia, and I would love to take Jamaican culture to Bollywood which is the world’s largest film industry,” Gayle said. (Jamaica Observer)