THE Guyana Telephone and Telegraph Company (GTT) has announced that Pinktober 2020 will be commemorated despite COVID-19.
“Pinktober 2020 will be held virtually this year,” disclosed Diana Gittens, GTT’s Pinktober Coordinator.

“Given the current pandemic and the implementation of physical distancing policies, we have decided to go virtual for 2020 – and for a multiple of reasons, decided that Pinktober should remain on the cards, to the benefit of the country,” Gittens explained.

She noted that the company continues to promote and support this cause yearly, (since 2017), because of the many lives touched by cancer.
“We all know someone impacted by this disease – this is why we host Pinktober every year — to raise funds and awareness — and to assist persons in need of screening, testing, and palliative care,” Gittens stated.

In the first year of Pinktober in 2017, the company went solo and raised a little over $4M. In 2018, the company joined forces with other business organisations in Guyana and almost tripled the previous year, raising more than $11M.

Although this year is a bit different, the company hopes to exceed 2019’s donations which amounted to $28M.
“We are currently operating in a new normal – adjusting our lives to cope with the novel coronavirus,” Gittens said, adding: “Even in the face of this pandemic, we have to give back and do more for those who may be in a less fortunate position than we are – they are now amongst our most vulnerable.”

Corporate citizens still have the opportunity to join GTT in supporting this cause – and can contact Gittens via dgittens@gtt.co.gy. Gittens acknowledged Courts Guyana, Ansa McAl, Guyana Marketing Corporation, Fitness53 and TidyUp Liquid Detergents – as earlier Pinktober supporters.

Persons can look forward to Pink-centric virtual experiences starting on October 1, inclusive of Fit and Pink, a newly added TikTok challenge, Pink Friday’s and Mental Health Day.