THE Guyana Football Federation (GFF) is currently hosting a two-day marketing workshop which began yesterday, the workshop is aimed at building capacity of its members to understand marketing, sports marketing, branding and brand management towards sustainable corporate partnerships.

The event is being held at the Guyana Olympic Association (GOA) building, Liliendaal, and is being facilitated by Vijay Setlur, CONCACAF’s Professional Football Development Instructor and Marketing Instructor at Schulich School of Business – York University.

In opening remarks on the first day of the programme, president Wayne Forde urged the participants to maximise the opportunity as the football fraternity seeks to build its brand.
“The football brand has had its ups and downs in Guyana and it was with this

consciousness that we’ve taken the decision to not just help ourselves at the Federation but members to pay attention to the brand that you are responsible for and how it fits into the overall synergy of developing the game and professionalising the sport in Guyana.”
Setlur, who has also conducted similar marketing workshops in three CONCACAF nations – Dominican Republic, Suriname and Puerto Rico – said he was happy to contribute to the sport as “it’s great to be able to grow football in the CONCACAF region.”

The workshop is being attended by representatives from elite clubs, Association Members and Regional Member Associations (RMA.)

Among the areas being addressed in the two-day event are; Introduction to Marketing and Sport Marketing, Developing a Marketing Plan, Sports Consumers and Consumer Engagement, Sports Brand Management, Sport Sponsorship Marketing and Social Media and Sport Marketing, Sport Marketing and Popular Culture.