Call 911: Social media has taken over Guyana’s beauty regime!

It seems as though we’ve all been blackholed into the para-cosmic world of makeup. Makeup artists and enthusiasts are being rated by the amount of followers they have, and how much social media presence they’ve accumulated.
It’s a current trend. Facebook and other social media are the deciding factors in choosing a trustworthy Makeup Artist to do wonders to the face.
If you’re basing your decision solely on social media presence, then guess what, you entered and crossed over to the dark side.
If your makeup artist has a # (hashtag), becomes a trending topic (whether it’s for their makeup selfies or opinions on educational issues) you’ve become devoted to the cause. Your life has been changed. When they move, you move, you #contour, you #highlight, you #strobe, you #bake, and some are even #sandbagging.
There are currently almost two thousand photos on Instagram hash-tagged #GuyaneseMUA, some of who don’t live or work in Guyana.
Social media has managed to capture the attention and worm its way into our hearts so much so that we believe it’s real.
Very few people think twice about what they see on Instagram. I remember when I first posted professional pictures of my work in 2012 on my Facebook page Eye Like Makeup by Kerry, clients questioned its authenticity, saying that they thought it was something I grabbed off of google images.
It’s imperative to question the validity of most images found on social media; if it’s not over edited, its photoshopped. Be careful to ensure that when you choose a Makeup Artist, have them show work with unedited photography. Ideally it’s best to see they’re work off camera.
Social media is a virtual world and not reality. It’s imperative that we learn to separate the two, yet understand and appreciate its value, but it’s not something that should be reliable. Seek other sources. It takes more effort but it’s worth it. The accuracy of what is seen online is questionable, and a wise person should consider counsel before taking any further steps.
However, technology is the best for efficiency! Thank goodness for mobile devices that make it easier to snap, chat, and book online.
As a makeup artist, I consider myself first an artist, a talent. I hate having to deal with money, and the business side of things, but how else do I buy more makeup, and keep inspiring and making my clients feel and look fabulous?
Technology helps with efficiency; it makes it easier to book, and secure all arrangements online. It’s easier for a client to send pictures of work they would prefer. It’s faster to see the colour scheme of a person’s event. All those factors help in attaining the perfect look. It’s great to also book a time to discuss face-to-face what a client expects from their makeup artist.
Some also get carried away and book classes with makeup artists they’ve seen online and have only met online.
This is the biggest faux pas; if a fashion entity or publication has never mentioned, credited, or in any way regarded that person as a makeup artist, then newsflash, that person is questionable, sketchy, and will need a little more experience to be considered a professional.
Sorry, but, Facebook, snapchat, Instagram and Twitter are not credible sources of information; don’t get carried away.
Don’t judge a makeup artist by only their hashtag.
Choose wisely and it’s always best to speak with your makeup artist in person first.