WORLD’S fastest man Usain Bolt will become the face of sporting insole company Enertor which recently launched a new high performance product.The new brand, which was launched in June, claims to cushion the feet and reduce the chances of injury. Bolt’s latest endorsement will see the athlete featured in yet another ad campaign, expected to be officially launched today in the UK.
The ad initially features a young sprinter practising in the fields, supposedly a young Usain Bolt, with a voiceover from the sprinter who talks about a young boy deemed “too tall” to be a sprinter.
The voiceover then speaks to the athlete’s setbacks and the determination that got him to where he is today. The ad then closes with Bolt on screen stating that he is not yet finished.
The campaign will run across TV, print, digital, social support and paid display, online and in-store activation. Bolt, the world’s fastest man, recently featured in another ad campaign for telecommunications company Virgin Media. (Sportsmax.com)