THE Environmental Community Health Organisation (Echo) is calling on the competent authorities to ensure that those who are issued with licences to operate radio/television channels devote a percentage of their broadcast content to promote good environmental stewardship. Echo is also urging that these channels seek to persuade individuals to inculcate habits that will help to protect and preserve the environment.  
Echo said in a statement that it has noticed that quite a few of the radio/television channels are focusing more on entertainment.
“This is good, but unless we heighten public awareness and push Green Education, particularly through our schools and the public media, especially among our youths, even our entertainment events and activities will be compromised,” Echo stated in the release.
Echo said further that it is right and proper for all those who own, control and operate various media channels, and communication infrastructure, to flag up care for the natural environment as much as they promote entertainment activities.
“In any case, many of these entertainment events facilitate actions that are not friendly towards the environment, including littering and the use of non-biodegradable materials for packaging of foods and beverages,” Echo observed.
The organisation also asserted that amidst unprecedented environmental events in this global village, of which Guyana is apart, “we have to begin to approach our environment in a different way. We have to begin to see and appreciate that unless we take deliberate action, individually and collectively, to protect and care the environment, our very survival will be vulnerable to our negative actions towards our planet.”