CMC – THE International Cricket Council (ICC) and one of the leading technological companies in the world, Google, have collaborated to increase the visibility of women’s cricket.

The announcement, which was made on Friday, is a landmark women-only global partnership and will see the ICC leveraging Google’s advanced technology and commitment to supporting women’s sports, enhancing fan engagement and increasing accessibility.

The groundbreaking partnership comes at an exciting juncture in the women’s game, with two major global events scheduled in the next 10 months – the ICC Women’s Cricket World Cup 2025 in India and Sri Lanka and the ICC Women’s T20 World Cup 2026 in England and Wales.

The alliance paves way for fuelling further growth and visibility of women’s cricket following the announcement of Unilever as the ICC’s first global women’s partner earlier this year.

Google will use its products including Android, Google Gemini, Google Pay, and Google Pixel to enhance fan experience.

ICC chairman, Jay Shah, said the partnership was a testament to the ICC’s commitment to developing women’s cricket.

“This partnership with Google is a landmark moment for women’s cricket and underlines our commitment to taking the women’s game to even greater heights.

“By harnessing Google’s world-class innovation, we will be able to create more engaging experiences for fans and bring the sport closer to people everywhere,” Shah said.

“Women’s cricket is growing faster than ever before, and this collaboration will not only help accelerate its global reach but also inspire future generations to see cricket as a game where they belong.”

Shekar Khosla, VP Marketing at Google India, added: “Cricket has always been about community and shared passion. We are proud to partner with the ICC to bring fans of women’s cricket closer to the game through our technology.”

“This alliance is not just about a single tournament; it’s about building deeper engagement, making the sport more accessible, and enabling fans to feel a stronger connection with what they care about.”