Main Street comes alive as vendors showcase African heritage ahead of Emancipation Day
Joseph holding a piece by Joscfric Classic Ventures (Delano Williams Photos)
Joseph holding a piece by Joscfric Classic Ventures (Delano Williams Photos)

AS Guyana prepares to mark Emancipation Day in just three days, a stretch of Main Street in Georgetown has already come alive with the vibrant colours, textures, and stories of African heritage. Along the avenue, local vendors are proudly displaying African-inspired crafts, patterned tapestries, striking jewellery, and traditional clothing, all in celebration of the country’s deep-rooted cultural legacy.

For more than a decade, House of BoxBraids, tucked away at Stall Nine, Lane Eight at the New Vendors Arcade, has become a familiar name during this season.
The stall, also active on Facebook, has been a trusted source of authentic African print clothing and jewellery for 12 years. Chiaka, one of its representatives, says it’s always a joy to share their creations with the Guyanese public.

Their display this year includes elegant headwraps, chains sourced from South Africa, and unique pieces from Nigeria and Ghana — all carefully arranged and ready for shoppers as early as 8 a.m.

Joining them on Main Street is Joscfric Classic Ventures, a business founded by a Nigerian couple that has been a fixture at the Emancipation exhibition since 2022.
Alongside stylish African print garments, they offer herbal remedies, African black soap, and a curated range of wellness products that connect tradition and modern living. Joseph, who

represents the venture, describes the experience as uplifting. He encourages shoppers to visit their booth or find them online to secure unique pieces in time for Emancipation Day.
Another face among the colourful stalls is Lorane Sears, the creative force behind Sears Styles, a home-based business with a loyal following. Lorane’s crafts goes far beyond African wear: she also makes school uniforms, detailed crochet hats for adults and children, and even crochet swimsuits decked out in the colours of the Guyanese flag.

“If you need that, you can get that,” she says with a laugh, gesturing to her neatly arranged display of African garments for men, women, boys, and girls.
For Diana Trotman, owner of Enchanted Gardens Boutique, the annual Emancipation exhibition is more than just an opportunity to sell.

Having participated for eight years, she sees it as a time to honour the struggle and resilience of her ancestors, while inspiring the next generation to keep fighting for what is right. Her boutique showcases delicately crafted necklaces, earring sets, and hair accessories — all infused with the spirit of cultural pride.

Drawing passersby with a magnetic charm is Donette Cummings of DC Styles, a seasoned vendor whose booth bursts with eye-catching outfits and custom designs for every age group. Cummings is confident that shoppers won’t leave empty handed.
“Just come down on Main Street, we got it lock here! What you won’t find nowhere else you will find on Main Street. Just come down, and me, you can’t miss me,” she urges, with a grin.

Together, these passionate entrepreneurs transform the avenue into a living showcase of African heritage, each stall a testament to craftsmanship, cultural pride, and the enduring spirit of Emancipation. As the nation prepares to celebrate its freedom fighters and reflect on its history, Main Street reminds us that Emancipation is not just a day on the calendar — it’s a story we keep alive, stitched into every garment, woven into every braid, and polished into every bead on display.

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