To boost its global presence, Cricket Zone USA has signed West Indies and Guyana left-arm spinner Gudakesh Motie as its E4 Brand Ambassador.
Cricket Zone USA, owned by Guyanese entrepreneur Ravi Etwaroo, is a leading cricket retail outlet in North America, catering significantly to the Caribbean market. The company is known for its affordable, high-quality cricket equipment and apparel, alongside its commitment to corporate social responsibility.

“We are extremely pleased to welcome Gudakesh Motie to the E4 family,” Etwaroo said, expressing pride in Motie’s achievements and anticipating a long-term partnership.
Motie expressed his excitement upon signing, highlighting the launch of his own line of cricket gear. “This is a proud moment for me,” he said, emphasising his desire to “give back to the cricket community and help the next generation with gear they can trust.”
Etwaroo launched his E4 brand in 2019, providing cricket gear to North America and the Caribbean. In March 2024, the International Cricket Council (ICC) approved E4 for use in all international cricket formats, allowing the E4 logo to be displayed on clothing and equipment.

This ICC approval paves the way for E4’s expansion beyond its current market, targeting Australia, England, Bangladesh, and Pakistan.
Motie will debut the E4 line in the upcoming HBL Pakistan Super League with Multan Sultans.

Cricket Zone USA, through E4, has previously partnered with several Caribbean cricketers, including Sherfane Rutherford, Chandrapaul Hemraj, and Stafanie Taylor. Kevin Sinclair was the first to use E4 in Test cricket.
Etwaroo aims to expand this list as E4 increases its global reach significantly.