THE Guyana Tourism Authority (GTA) has appointed market representation firm, Emerging Destinations, to promote Guyana in the North American travel markets, specifically in the United States and Canada.

The United States and Canada are Guyana’s core markets in North America, where travellers seek authentic nature, culture and adventure-based experiences.

The market representatives will work year-round to raise awareness and establish Guyana’s presence in these markets, increase demand, and strengthen the direct connections between international tour operators, travellers and the Guyanese travel trade.

“2024 is a year of strategic partnerships for the Guyana Tourism Authority. So, as we embark on a new chapter in promoting Guyana as a premier travel destination, the partnership with Emerging Destinations marks a pivotal moment for us.

“Their expertise in the North American market aligns seamlessly with our vision, and together, we look forward to strengthening our promotional efforts of the beauty that Guyana embodies. Together, we will continue to develop and promote Guyana as a must-visit destination for travellers seeking authenticity and adventure,” Director of the GTA, Kamrul Baksh said.

With the recent increased airlift options to Guyana from international partners, such as British Airways, and the GTA working to secure market representation in the European market shortly, the tourism sector is well poised for growth and a significantly positive impact on the country’s development.