ANDREA King, the reigning Miss World Guyana launched her “Beauty with a Purpose” project on Monday with an aim to deliver financial literacy education to youths across the country.

Project FLO (Financial Literacy Orientation) was established with the slogan, “Learning Money before Earning Money” in order to assist in educating Guyana’s future leaders. It will focus on building cognitive abilities in financial literacy.

King is proud to launch a project that intends to tackle poverty at its root.

“I have the opportunity to use my influence to make a positive impact in my country and the world at large,” she said.

Furthermore, she said that financial literacy is a crucial life skill that can also help prevent economic abuse.

King also highlighted that Project FLO is important, given the nation’s economic projections owing to its status as an oil-producing country and the anticipated widening of the wealth disparity.

“…with a syllabus that was provided by the Central Bank of Guyana, we have an answer to the much-needed orientation in personal financial management principles among Guyanese” she said.

Through workshops, radio and television content and all forms of media, Project FLO will educate young people about the importance of financial literacy and empower them with the right knowledge, skills, attitudes and behaviours that they need to make informed decisions about managing money.

Today, King and her team will begin engagements with visits to three secondary schools in Region Six with support from the Ministry of Education.

Additionally, she has revealed that a non-profit organisation which will be the vehicle for Project FLO, will be initiated in the upcoming weeks.

“As I continue this mission, I will work with local schools, youth organisations and community groups to raise awareness about the importance of financial literacy, while advocating for the Ministry of Education to include the sound financial literacy syllabus in our educational system” King explained.
She is partnering with leading financial institutions to make financial education and information more accessible, engaging and effective through online learning, interactive radio, television, and visual digital content.

“I want to emphasise that financial literacy is not just about money, it is about empowerment, it is about responsibility, and the ability to make informed decisions about our lives,” stated King, when addressing how it can aid in producing a better future for the youths of Guyana.

King extended gratitude to several persons and entities, including her parents, the Ministry of Education and the Deputy Governor of the Bank of Guyana, Leslie Glen.

The Miss World official charity, “Beauty with a Purpose,” is an important part of the competition. Since Julia Morley, the chairperson of Miss World, founded the organisation in 1972, it has raised more than £1 billion.