By Jared Liddell

The beauty, hair and skincare arena in Guyana has been evolving over the years with Guyanese entrepreneurs becoming more involved in producing their own lines of products made to withstand and cope with the conditions relating to Guyana’s specific climate and especially its diverse skin types.
Isabis Naturals, a Guyanese hair and skincare line which uses purely all-natural ingredients. Co-founder and one of the creatives behind Isabis Naturals, Danellie Giddings spoke to the Pepperpot Magazine on their Journey getting their own line started. She stated that her Haircare line is a joint effort between her sisters Dannika Giddings and Dasha Hendricks, while their skincare line is a collaboration between the company and Trisha Fordyce, a trained cosmetologist.
Giddings stated that she and her sisters decided to start up the business because they wanted to allow others to have the experience and feeling that came with knowing your hair is healthy and being able to see the growth that came along with that. She went on to say that it was a collective effort by her supporting family that allowed her to successfully launch the product.

“Isabis Naturals is not something that just happened one day. My sisters and I, with the aid of friends dear to us and my mother, my grandmother had been researching, planning and working for a long time on how to go about making this product available and workable to the needs of every person that uses the brand. The ingredients infused to make the oil have been used among my sisters and I for years, promoting healthy hair, that often triggered many people to ask ‘what do you use in your hair?’ So we decided that we would improve upon the mixture we used and make it available to others,” said Giddings.

She stated that since the launch of the line, the business has been able to achieve an unexpected level of support, stating that within its first two weeks they sold out all of their hair growth oil and had to restock.

Giddings further said that since starting her business journey she was able to garner some invaluable insight into the processes that go into creating and launching a self-sustaining business.

She stated that from this she was able to see that there is no dream too big or too small that she couldn’t achieve especially with the support of her family and friends, and said that she would encourage any young entrepreneurs to get involved in business stating that they should never limit themselves and that they should always strive to be integrative in their craft.

“Go for that thing you so desire to do. Don’t be threatened by what other people are doing or limit yourself because you think people might not like it or may hate you for doing it because you are you and you are unique in your own craft,” she said. “Imagine if every business person thought like that before they ventured out. So you have a vision, study the industry, plan properly especially with the current economic situation the world is in due to the pandemic and if you feel that you would succeed at it, just go for it making sure of course that it is something you want to do and love.”

Giddings said that she and her business partners have been overwhelmed by the support and success of the business locally and that they intend to continue working innovatively to ensure that they can continue to meet their customers’ demands. She added that Isabis Naturals is also on the verge of introducing their brand and products in the United States to allow persons worldwide to have a first-hand experience of the product.