NATASHA Dublin and her two daughters are passionate businesswomen who share their culture and roots with everyone through their business endeavours.
Their business, Afrique Vogue, promotes their African culture and roots through items such as jewellery, African prints, leather slippers, handbags, clutches, dashikis and the deeras (a cultural dress that African women would wear).

“Growing up, we were always amazed by our culture and by learning about our roots. We always liked the idea of sharing this knowledge and teaching others to embrace their culture,” 19-year-old Towana Miller, called ‘Smiley,’ told the Buzz on Thursday.

Before actually deciding to start a business, the family travelled on vacation to various parts of the world that has a deep connection to their culture. Some of the places they visited include Ethiopia, South Africa, Tanzania, Nigeria, Ghana, Kenya, the Philippines, and Thailand.

“My sister and mom fell in love with other people’s culture,” Towana said during an interview with this publication. She is the only one who hasn’t done any real travelling, as she said she is focusing on completing her studies at the University of Guyana. Afterwards, she said she definitely plans to join her mom and sister in travelling.
The travelling team would bring back items for sale through their business which is online-based at the moment. Persons can place their orders online via their Instagram and Facebook Pages, and it would subsequently be delivered to them.

When the business started last year February, it was basically offering items to family and close friends. This year, though, after investing in some advertising, the business has been expanded to cover anyone who is interested.

“In celebration of Emancipation, we have an ongoing sale where we are offering everything at a discounted price. We have a different price range because we want to accommodate all income brackets,” Towana related.

The Coronavirus Pandemic (COVID-19) has put a damper on the business, however. The situation has impacted how items are usually brought into the country. As such, items that have been on hand are the ones being offered in the sale at the moment.

The team hopes to be able to expand their physical location and to be able to include other cultures in their work.