MARICS and Company Limited on Friday afternoon launched the Isuzu brand of vehicles in Guyana at the Guyana Marriott Hotel Lobby/Bar which saw a large turn-out with much fanfare and glitz.

In August 2018, Marics pursued a new business venture in becoming the dealer for ISUZU in Guyana.

Isuzu is the world’s leading commercial diesel engine manufacturer with over 100 years of experience in diesel engines. Yesterday, August 17, 2018, MARICS introduced the ISUZU D-Max engineering innovation with a fresh new design. The D-MAX is still the only pickup in the market which is produced by a commercial vehicle manufacturer.

The new ISUZU mu-X was also launched and was developed to stand out and stand apart in every aspect. Designed with extra attitude, expressing a true interpretation of an SUV, combined with a luxurious versatile cabin and excellent all-terrain performance.

President, Isuzu Motors International Operations Panama, Shinichiro Otatsume said Isuzu is one of the oldest vehicle manufacturers in the world and they supply their products to about 140 countries around the world. The dealership at the launch, introduced two models of Isuzu vehicles to the Guyanese market.

Chief Executive Officer of Guyana Office for Investment, (GO-INVEST) Owen Verwey said the launching is a very good indicator for Guyana to see international companies and international brands choosing to partner and or establish viable operations here.

He said, “It speaks to the business confidence, and customer confidence, of its sustainability, and while I do not like to speak about the emergence of oil and gas in Guyana, I am sure this was just about one of the variables influencing this decision by the investors.”

He added that as Guyana expects to see more and more cars on the roads in the coming years, it is expected that with newer cars, these would be safer, more reliable, cleaner, greener and more energy efficient.

Verwey stated that these newer vehicles will also help to reduce carbon emissions and contribute to the global fight against climate change.

The CEO of GO-INVEST pointed out that the ISUZU name is not new to Guyana, however this launch makes for an easier opportunity for persons, companies, organisations and government to own and benefit from the brand’s advantages.

Making remarks, Managing Director, Marics and Company Limited, Mrs. Diana Permaul said that for the past 50 years the company has been serving the Guyanese market with its diverse line of products which provided transportation at a fair market price.

She related that over the years they have managed to build a long lasting customer base which stands out because of their products.

Mrs. Permaul pointed out that the company’s aim is to build strong relationships for the development of the automobile market in Guyana as such, Marics remains committed to satisfying the automobile needs of Guyana.

Meanwhile, Maurice Brahim Director, Fernandes Autohandel N.V. told the gathering on Friday that they have been preparing for the launching and they will continue to lend support for future success of the company.

Marics and Company Limited (“MARICS”), which was established on June 23, 1966 as a limited company, experienced a modest start, selling mainly motorcycles, automobiles and power products.

Marics has been supplying the Guyanese market with durable and reputable products for over 50 years.

Its passion for the development of the automobile market in Guyana only gets stronger as it pursues opportunities that will bring major benefits to fellow Guyanese.

Marics remains committed to satisfying the mobility needs of the Guyanese nation, while being customer focused and value driven. Providing business stability aids the company in becoming the most progressive enterprise in serving the automobiles, power products, motorcycles, ATVS and outboard markets in Guyana.