#SupportCreativity

YOU’VE seen her face on many a local runway, or maybe you’ve come across this beauty as the subject of some local photographer’s latest work. Either way, the name and face of NKechi Vaughn have been receiving increased attention in the local and regional fashion industry.
Most recently, the former “Guyana Top Model” winner made the cut for the “Season 3” line-up of “Caribbean’s Next Top Model”, currently airing on Flow1 in Grenada.
But Nkechi has decided to add yet another feature to her portfolio: YouTube Blogger. Her Channel, “Nkechi”, which is just a month old, features makeup, beauty tips and natural hair style tutorials which resemble the quality of work of other well-known Youtubers out there.
Though this may seem like just a small feat, this is a significant move for the local social media realm, as Guyanese have remained somewhat absent from many of these platforms, which serve as beneficial ports of recognition for the arts and other endeavours.
It is only recently that Guyana has seen more bloggers begin to surface, so Nkechi’s attempt to enter the YouTube sphere is certainly welcome.
Once the right path is taken, YouTubers can earn a significant amount of money based on their followers and views, but Guyanese are yet to tap into this medium.

IMMENSELY USEFUL
YouTube is also seen as immensely useful in the music realm, with mega-stars such as Justin Bieber and Soulja Boi being discovered from posting their music nline. But our local musicians still have not effectively put this medium to use, unless they release an official music video for their work, which is often few and far apart.
Outside of this, however, locals can do well with more Guyanese YouTubers, as, much like the rest of the world, YouTube is the go-to for many Guyanese women for tutorials on makeup, hair and other beauty tips.
Sometimes, however, women find it difficult to follow through with all the materials, due to lack of certain brands and other items that the foreign YouTubers use. It is therefore a welcome change to see NKechi brave this unexplored realm. Hopefully, we’ll begin to see more of her through this medium!