WORLD’s fastest man Usain Bolt has partnered with South African communications company Telkom to promote its fibre-to-the-home broadband offerings.In fact, the Jamaican track star was recently filmed in his homeland to promote the broadband product, aptly re-branded ‘Boltspeed Fibre’.
“We believe that Bolt, as the fastest person in the world, will assist us in creating awareness of the speed, consistency and reliability that fibre technology offers,” said Telkom chief marketing officer Enzo Scarcella in a statement.
The telecommunications operator described the alliance as a “first of its kind between a South African telecommunications company and an international sprint star”.
With the exceptions of the ‘fast just got faster’ tagline, not much information has been released regarding the actual speed of the product.
The ‘Boltspeed fibre’ product is, however, assumed to be the company’s 100Mbps service.
This is not the first time Bolt has been used to promote broadband services. Virgin Media used Bolt in multiple advertisements for its “superfast broadband” in the United Kingdom.
The specifics of the deal, however, and how much was paid for the sprint star to promote the product have been kept under wraps.(Sportsmax.com)