‘GUYANA South America Undiscovered’ was featured and promoted in the official World Travel Market (WTM) catalog, which is distributed to thousands of exhibitors in 150 countries participating at the World Travel Market.

“The WTM is the Bible for travel and tourism, and everyone uses it for appointments, networking, and reference,” GTA Director Mr. Indranauth Haralsingh explained.

The who’s who in travel and tourism is listed in the official catalog, he elaborated.

Guyana’s new destination brand logo and tagline will now reach the world. Mr. Haralsingh, in collaboration with the Guyana High Commission, will also be launching the new Guyana brand to a select audience, including prominent Guyanese, tour operators, media, CTO, Commonwealth members, travel writers, etc on Friday at 18:00hrs.

This will further boost the new Guyana brand as more awareness is sought for ‘Destination Guyana’. More than 100 persons are expected to be at this launching.

Additionally, the director will do a PowerPoint presentation on investment opportunities in tourism, with the hope of attracting potential investors to Guyana.

The Guyanese delegation presented the destination to the world at the World Travel Market which ran from November 3 to 6 in London.