WITH a lavish ceremony just recently at the 704 Sports Bar, Southland International Inc. (a subsidiary of Pereira Group of Companies), officially launched a new chapter in their local beer industry, as they added the prestigious Carlsberg Beer to their smooth assortment of beverages.

This new beer is said to be an original European brew according to Southland International sources.
Speaking at the event, Chief Executive Officer Izrad Zamal noted that the launch was indeed an historic event, since it signalled the showcasing of one of the world’s finest beers. He said that the beer is popular for its uncompromising quality, which opens up a new chapter in the history of beers.
He added that Carlsberg is a flagship beer brand in the Carlsberg Group’s portfolio of more than 500 beer and beverage brands, ranging from alcoholic and non-alcoholic products including ‘Moussy and Sombersby Apple Cider, which has been on the local market for the past year.
Executive Director, Arinna Pereira in her brief presentation said that the company had just recently collaborated with the Golden Boy Entertainment fraternity as a sponsor for their November 2014 “Boombastic Concert” and will be engaging in similar ventures as time goes by.
She noted that the company headquartered in Copenhagen, Denmark, operates over 100 breweries around the world with more than 165 years of brewing experience making them the fourth largest brewery in the world (behind Anhueser Busch, SABMiller, and Heineken)
Chief Financial Officer, Gavin Ramsoondar indicated that another new beer flavour will also be soon launched on the market, informing that Carlsberg is a refreshing beer with a clean, crisp taste, satisfying depth of flavour with a rich golden colour with an alcohol volume of 5%.
He noted that the beer is made available in Guyana through an exclusive franchise distributor relationship with Southland International Inc.
He added that Carlsberg Beer was locally known when it was here in 2006, and is now proud to be back with an even more attractive and modern packaging synonymous with its rich heritage and authentic appeal to inspire and be relevant to people’s lives today.
This beer was founded in 1847 by J. Carl Jacobson in Denmark. The founder famously demanded quality above all else and in 1883, Carlsberg succeeded in overcoming the biggest challenge of time (low yeast quality) by discovering the first clean yeast to guarantee the great taste of the beer. The yeast scientifically called, ‘Saccharomyces Carlsbergensis’ in honour of the discovery was freely offered to other breweries and still forms the basis of many modern lager beers today.

(By Alex Wayne)