PORT-OF-SPAIN, Trinidad, (CMC)- A new logo has been unveiled by the Trinidad and Tobago Football Association (TTFA) as part of an ongoing rebranding initiative.
The new logo pays homage to the country’s historic past and aims at creating a contemporary look and feel for the future of football, officials have said.
TTFA says the new logo is part of efforts to improve its image and also involves new uniforms portraying a coherent theme with consistent use of T&T’s Red, White and Black.
“We at the TTFA feel that we have developed a logo that respects Trinidad and Tobago’s strong tradition and globally-recognised marks,” said TTFA director of communications Shaun Fuentes.
“At the same time, we realise that we needed to create a look designed to evolve with our changing world”.
TTFA president Raymond Tim Kee had hinted during the early days of his tenure in December that rebranding the Association was high on his agenda.
The President said more details on the TTFA rebranding will be made public in the coming days.
“We looked very closely at several designs and came up with this final creation which I can assure you will stand out on our merchandise items and our uniform kits and other memorabilia,”said Tim Kee.
“This represents our future and we intend to live up to it by going the distance over time to ensure the various aspects of our football has a new glow to it also”.
Trinidad and Tobago’s new national team kit will be unveiled on July 1st.