-introduces LED billboards to local market
‘IMPRESSIONS’ has taken another bold step as it continues to revolutionise the local advertising industry, with its electronic billboards, says businessman Neal Sukhlal.
The businessman, who is the face behind ‘Impressions Advertising and Novelties’, said that the local advertising company is the first to introduce several new techniques to the local market.
It is currently investing in a multi-million-dollar digital advertising project that has seen for the first time LED video billboards being installed here in Guyana. The investment is being financed by the Guyana Bank for Trade and Industry, he said.
Already, with permission from the Georgetown town council, three of these technologically-advanced  equipment have been installed in Georgetown, namely on North Road in the vicinity of the Bourda Market, Sheriff Street, and on Croal Street  in the vicinity of the Stabroek Market.
Impressions intends to take this advertising technology across Guyana, with the installation of these digital billboards at critical junctions, from Essequibo to Berbice, and Linden.
The video or electronic LED billboards, while having been around for several years as a functional animated outdoor media format, is still in its infancy as a developing medium of video messaging boards for outdoor advertising.
“It is no doubt the first in Guyana, and possibly the second in the Caribbean, apart from Trinidad and Tobago,” Sukhlal said.
He said that as an emerging media system, LED video billboards offer a greater flexibility of use than conventional billboards could ever provide. With high brightness, high resolution LEDS, the conventional billboard has been transformed into the perfect high-tech electronic outdoor display medium.
He said that not only are electronic billboards full-colour and large-format, but they also have many distinct advantages, including displaying animation and in effect, showing specialised television commercials outdoors with more frequency and Impressions strives to offer this service at a very affordable price to give Guyanese businesses the chance to latch on to this technology and reap the benefits it offers.
The electronic signs act as a multiple-message provider, whereby one sign can show a loop of continuous messages.
The technology allows for easy changing of messages, as this is done simply by the click of a mouse, rather than sending out a crew to pull down and replace billboards.
One of the best features of these electronic signs is the possibility of evolving them into a citywide or regional display-advertising network to suit specific needs.
This technologically advanced equipment has already begun to create quite a buzz in the country, and ‘Impressions’ is proud to be the pioneer of LED advertising in Guyana, and to have been able to invest and introduce this initiative, taking advertising to a higher level and at the same time changing the local landscape.