GUYANA’S tourism portfolio has expanded once again, with the Ministry of Tourism, Industry and Commerce, together with the Guyana Tourism Authority (GTA) unveiling seven new immersive tourism experiences aimed at deepening travellers’ engagement with the country’s people, culture, and natural landscapes.
The products were launched on Tuesday evening at the Arthur Chung Conference Centre during an Immersive Tourism Product Launch and Cocktail Reception, which brought together tour operators, industry partners, and key stakeholders in a showcase of the sector’s accelerating innovation.
Minister of Tourism, Industry and Commerce, Hon. Susan Rodrigues, in delivering the feature address, underscored government’s ongoing investment in strengthening tourism as a major contributor to national development. She reaffirmed the administration’s commitment to supporting operators as part of its broader small-business development agenda.
“We are investing this time because we want to really grow Guyana’s tourism experience, elevate our visibility on the global platform, welcome our visitors and give them a truly immersive experience,” the Minister stated.
The new experiences introduced include offerings such as Bush Bar & Bites, Kumerau Expedition, Essequibo Got Taste, the Kids Botani Tour, Cook Like a Guyanese Tour, Celebrating the Coconut, and the Guyana Flying Dress Experience—products created by Touring Guyana, Blackwater Adventures, Eco Destination Tour Guyana, Trail Masters Adventure Tours, and Wanderlust Adventures GY.
GTA Director Kamrul Baksh said the additions reflect the Authority’s intensified focus on experiential tourism and its deliberate push toward product diversification. He noted that the new offerings speak directly to travellers seeking authentic, community-centred, and culture-rich engagements.
A significant highlight of the evening was the signing of a Memorandum of Understanding between Wanderlust Adventures GY and the Carnegie School of Home Economics, a partnership aimed at expanding culinary tourism and strengthening local talent pipelines within the industry.
According to the GTA, Guyana’s tourism landscape has expanded rapidly in recent years, with more than 70 new experiences added since 2020, demonstrating the sector’s growing momentum and its alignment with global tourism trends.