Hilaire hails economic impact of CPL T20 showpiece 
St Lucia Tourism Minister Dr Ernest Hilaire.
St Lucia Tourism Minister Dr Ernest Hilaire.

GROS ISLET, St Lucia, (CMC) – Tourism Minister Dr Ernest Hilaire says the Caribbean Premier League (CPL) has “catalysed a ripple effect of economic prosperity” in the country, after tournament organisers announced a total economic impact of US$39.4 million stemming from last year’s showpiece.
Six games were scheduled for the Daren Sammy Cricket Ground here but only two were ever completed, as bad weather had forced the abandonment of two others and allowed only a handful of overs in the remaining two.

Despite this, however, organisers on Thursday said the games had created a total economic impact of US$39 470 999 with a “meaningful part” of the figure owing to spending by overseas visitors.
“Through the synergy of sports and tourism, the Republic Bank CPL has not only brought thrilling cricket action to Saint Lucia, but has also catalysed a ripple effect of economic prosperity,” said Hilaire.

“Some of our household names have developed through the sport even beyond the boundary. The tournament’s impact resonates across sectors, enriching our local economy and showcasing the unparalleled beauty of Saint Lucia to a global audience.”
Organisers said the scheduled games period from August 16-20 resulted in the booking of 12 818 hotel room nights, with players, media, broadcast crew and visitors flocking to the island.

The league also said St Lucia benefited significantly from international exposure with the tournament attracting 853.5 million total viewers.
“Saint Lucia was once again a wonderful host for CPL matches in 2023 and we enjoyed the unrivalled hospitality in such beautiful surroundings,” said CPL chief executive, Pete Russell.
“We are looking forward to returning for the 2024 season to once again contribute positively to the Saint Lucian economy.”
The overall economic impact figure is determined by organiser spending, visitor spending and media and promotional value for St Lucia, and is calculated by researchers YouGov Sport.

 

SHARE THIS ARTICLE :
Facebook
Twitter
WhatsApp
All our printed editions are available online
emblem3
Subscribe to the Guyana Chronicle.
Sign up to receive news and updates.
We respect your privacy.