YOUNG Guyanese sprinter Tianna Springer has signed a Name, Image and Likeness (NIL) deal with global apparel company Adidas.

Significantly, signing through NIL will not affect Springer’s future in the National Collegiate Athletic Association.
NIL describes how college athletes are allowed to receive financial compensation.
NIL refers to using an athlete’s name, image, and likeness through marketing and promotional endeavors.

The precise details of her contract were not disclosed, but it is understood that the AAG, through Cubie Seegobin, a Guyanese involved in Sports Management, and former national athlete Rayfield Pepe Beaton, helped to facilitate the signing after nominating Springer to the company while at the World Championships in Hungary in August 2023.

The AAG explained that by virtue of Springer signing with Adidas, they would outfit the entire CARIFTA Track and Field headed to Grenada later this month.

The 17-year-old was reported in the media that she was overwhelmed by signing with such a mega global brand.
She won the U-17 400m gold at the CARIFTA Championships in The Bahamas in 2023 and set a new record at the South American U-20 Championships. Her gold at the Commonwealth Youth Games was the first in Guyana’s history.