THE Unicomer Group, in collaboration with Courts Guyana Incorporated, has partnered with the Guyana Police Force (GPF) to tackle the issue of road safety. The objective is to support the Police Force in their endeavour to reduce the rising number of road accidents.

With this consideration in mind, the company has generously donated an AKT motorcycle worth $400,000 to the Police Force. This donation aims to enhance their mobility as they diligently work towards reducing the current rate of road accidents.

Furthermore, they have contributed 20 full-face helmets worth $280,000 to the Helmet Drive, spearheaded by Minister of Home Affairs, Robeson Benn, in collaboration with the Guyana Road Safety Council. The company plans to maintain its partnership with both entities to implement further road safety initiatives.

Unicomer declared in a press release that this initiative was implemented due to the company’s acknowledgement of a rise in the occurrence of road accidents, resulting in numerous injuries and, in certain instances, fatalities in recent times.

Referring to statistics, the company noted that the youths of Guyana are usually the victims of road mishaps. They said, “As an automotive provider through our AKT Motorcycle, we would like to keep road safety top-of-mind and encourage road users to use the road safely.”

The Minister of Home Affairs expressed gratitude to Unicomer and Courts for their participation in the road safety initiative. He announced that the donation of helmets will mark the beginning of their distribution of free helmets. Furthermore, he believes this initiative will boost the morale of police officers who often witness young people without helmets, feeling disrespected and aware of the potential risks they face.

The minister said he hopes that the donations from the company will inspire other corporate sponsors to support developmental efforts to improve road safety, reduce road deaths, injuries, stress to families, and the load on hospitals.

The ceremony was attended by Traffic Chief and Senior Superintendent Mahendra Singh, who stated that the AKT motorcycle will be utilised in Region Nine to enhance the response time of police officers upon receiving incident reports. He expressed gratitude to Unicomer and Courts for their steadfast support and dedication towards enhancing road safety in Guyana.

Eldri Ferguson-Mackey, Director of Merchandising and Marketing (Guyana), emphasised that this is merely the initiation of numerous upcoming initiatives. According to him, it is imperative for businesses to offer assistance, as this signifies a positive progression.

Additionally, they will join forces with the Police Force, the Road Safety Council, and Minister Benn in their steadfast commitment to promoting road safety and creating safer streets.

He said, “Our Company sees road safety as a priority. As a result, all our motorcycles are sold with free protective gear. In addition, we encourage road safety through our sale and marketing strategies by making protective gear affordable for motorcyclists with our ‘Buy One Get One Free’ offer on our accessories (helmets, gloves, jackets, etc.). Protecting lives and respecting the road is a message we always advocate.”