THE “game-changer” booking app, “Kaietour”, which was launched in Guyana in March, was introduced to members of the Region Two business community on Sunday.

A simple event hosted by the creator Salaudeen Nausrudeen, the Region Two Tourism Association and the Essequibo Chamber of Commerce (ECCI), was held at the Regional State House.

Nausrudeen in his remarks said that the platform will put Essequibo businesses on the global tourism market. He said the app is making it easier to create global visibility for local businesses while affording them the opportunity to sell what they have to offer in the tourism industry.

He used the opportunity to urge the region’s business community to take advantage of the free registration that is available for the app. Once a business is listed, the app will begin to market its product.

Nausrudeen said the “Guyana-centric” global booking app is a robust and thorough digital platform that would place Guyana’s unique and rich tourism product online for global exposure and marketing.

“Kaietour will be linked with Expedia and other booking engines. We are building a platform for Guyana; we are building a platform for [Guyana’s] products to go globally. The website is live, you just have to search Kaietour on our Apple or android phones and download… it’s user friendly,” he added.

According to him, he has collaborated with GTT’s MMG service to ensure that once persons pay for trips, the money will be sent to the businesses right away.

“We want as much and many products to be listed on Kaietour. The process is pretty simple; once you tell us your interest, we will send you a draft… for those who have hotels and tours you can use it to manage your bookings… We [have] built a dashboard that will help you manage your inventory,” he explained.

He said the driving philosophy of the app is to showcase Guyana and its tourism products.

Meanwhile, Regional Vice-Chairman, Humace Oodit, in endorsing the app said it was launched at an opportune time as the region’s tourism products are blooming.

Oodit thanked Nausrudeen for choosing to include Essequibo and said that the app will indeed bridge the gap in terms of showcasing what the region has to offer.

Also in attendance was Chief Executive Officer (CEO) of the Indigenous People’s Commission, Neil Bacchus.