Smalta rolls out ‘Chelsea Edghill selfie’ promotion
The Chelsea Edghill/Smalta Gondola set-up in supermarkets
The Chelsea Edghill/Smalta Gondola set-up in supermarkets

WHEN Chelsea Edghill was announced as the Brand Ambassador for Smalta in Guyana, Country Manager of Carib Brewery Limited (CBL) Kelvin Singh had highlighted that the strategic partnership with the table tennis star and the company is one which will be beneficial for both. As Edghill remains focussed on her preparation for the Tokyo Olympic Games, Smalta has rolled-out a promotion at selected stores in the city, which will see part of the proceeds going towards the Guyanese table tennis stalwart.
With the promotion, Smalta is asking customers to take a ‘selfie’ with the ‘Chelsea Edghill Gondola’ in supermarkets, following the purchase of a Smalta Promo Pack, or buy five and get one free.

Customers are then asked to like the CBL Soft Drink Facebook page (facebook.com/CBLsoftdrink), upload their selfie and receipt to the page. The photo with the most likes will win Smalta memorabilia. According to Singh, “Part of the proceeds from Smalta sales during July and August will go towards Chelsea’s Olympics and World Championship preparation.” Singh also pointed out that the company’s deal with Edghill will last until 2022 as Smalta aims to foster a significant partnership with the rising star. Edghill, who is a former Under-21 Caribbean Champion and 2018 National Sports Woman-of-the-Year, realised her Olympic dream by picking the IOC’s lone global universality spot for female players. Edghill, currently in California fine-tuning her game for the Olympic journey, is the country’s first player, male or female, to represent the Golden Arrowhead at an Olympic Games.

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