CRICKET West Indies (CWI) has said that expansion, growth and innovation are all central to the exciting new partnerships that it has secured during the past year. This was disclosed in its 36-page Annual Report which was published recently.
According to the CWI, “in keeping with our strategic objectives to unlock the full potential of the West Indies brand and increase the number of people who watch and follow West Indies cricket, CWI has agreed to five new major broadcast rights agreements which will allow millions of West Indies cricket fans across the globe to consume live coverage of West Indies games in a variety of ways.”
The governing body for cricket in the region said that the recent five-year media rights deal with the world’s leading sports broadcaster ESPN+, “which is our most lucrative media rights agreement in the USA to date, will ensure that all our international home games and regional tournaments are available to millions of fans in the United States.

“Our four-year agreement with SuperSport, Africa’s leading sports broadcaster, will enable all West Indies Men’s and Women’s home international and regional tournaments to be seen by millions of fans over 54 African countries and islands including South Africa, Zimbabwe, Nigeria and Kenya.
Major long-term broadcast rights deals with BT Sport and Sky New Zealand will similarly allow our fans in the United Kingdom and New Zealand respectively, to conveniently watch and enjoy West Indies games on their TVs and mobile devices.
Additionally, our recent renewal and extension of Betway as our official betting partner sponsorship (2020-2022) has more than doubled in value as compared to our 2018-19 agreement. Other exciting achievements include:

New live broadcast TV presentation and long-term production agreement for International matches and Super50 with Whisper TV
New two-year Caribbean radio commentary agreement with VIBES FM to deliver live commentary across the region of all West Indies Men’s and Women’s Home Series matches plus regional tournaments.
First ever long-term data collection and betting streaming revenue agreement with StatsPerform First ever tour partnership with Unilever’s hand sanitiser brand, ‘Lifebuoy’ for West Indies Tour of England 2020.
Launch of a new official team kit with Castore – first quarter sales greater than the last 2 years combined.
Agreement of new ticketing platform with Secutix for 2021-2023 seasons, with significant reduction in cost of sale and overheads, whilst enabling a higher level of fan communication and promotional flexibility.