THE Lash Browtique is a three-year-old dynamic, full service lash extension and microblading studio that offers clients beautiful lashes and perfectly shaped brows, along with a full menu of other beauty and permanent makeup services such as lip blushing, hairline microblading, permanent eyeliner and so much more.

Sarahjane Arjune, business owner of The Lash Browtique, has always had a passion for the beauty industry. Growing up, she was obsessed with makeup, eyebrows and lashes and eventually evolved into the industry and launched The Lash Browtique. She noted, “It was a very exciting and scary journey for me because I was worried how people would respond to the services I wanted to offer.” Some people in Guyana were already familiar with the services but for others who were not, they were happy and reassured to know that she was trained and certified in the United States. She further added, “what people don’t know is that I also Studied Biology at the University of Guyana, I wanted to get into the medical field but I ended up pursuing my passion in the beauty industry and became very captivated by it.” Her business targets mostly female clients, but she also has male clients who come for facials and permanent makeup such as dark lip correction and hairline microblading.

LOVE WHAT I DO

Sarahjane became an entrepreneur because she enjoys the flexibility that comes with owning her own business while simultaneously doing what she truly loves. With a good business plan and a lot of hard work, consistency and dedication, any newly trained artist can succeed. Before opening her studio in Guyana, she had planned on doing lashes and microblading part time to supplement her income. And, after realizing how demanding the services were, she found herself spiraling into what is now her passion and not just a career. Sarahjane cited, “I LOVE what I do, and I love every single one of my clients and the experience we exchange during their sessions. This business requires a passion to learn and practise nonstop!”

The startup of any business does not come without challenges. Sarahjane noted that customer service is very important in a business; it impacts the standard of your business and determines whether someone will come back, refer, or even promote your business. Customers are the real force behind startup success. Their word-of-mouth power and their presence on social media can give each startup an edge against all the traditional businesses.

As a business owner, it is important to always be switched “on”. You must always be available to your clients. Whether it is to reassure them of the quality of the service, find them an appointment time or answer any questions they may have. Sarahjane cited, “As entrepreneurs, we are born to hustle, we don’t have the luxury of only being available during “business hours” when starting out. Although it is hard, I am grateful and wouldn’t have it any other way.”

SUPPORT

Sarahjane’s accounts her greatest influences in her business success to be her better half for always believing in and pushing her to become independent and owning her own business, her best friend for always supporting her even when people did not believe in her business idea, and her family for being there when she needed support to practise to perfect her art.

To think that The Lash Browtique’s services are not dynamic enough, Sarahjane is working on introducing newer services such as scar camouflage where she can use permanent makeup to cover up scars and stretch marks. She has already introduced hair microblading and will soon add scalp micropigmentation to cover up bald spots and receding hairlines. The number one business goal is to make The Lash Browtique a household name. Sarahjane intends to be number one in the permanent makeup and lash extension beauty industries in Guyana.

Ever since COVID-19 struck, Sarahjane made sure she did her research on how to keep her clients safe. And to further reassure the safety of her clients and herself, she became certified in proper care and sanitation of the workspace.

During her downtime, she loves to explore the outdoors, travel, meet new people and learn new things which always help her be a better person day by day. Sarahjane has met a lot of amazing people along her journey and she now considers many of her clients as friends. She is truly grateful for the love and support she has received from her clients and others in the community. She is constantly learning and evolving as she feels it is important to continue her education on permanent makeup. The learning never stops.

The best way to connect with the The Lash Browtique is via Instagram and Facebook by simply searching for Thelashbrowtiqueguyana or Whatsapp via mobile number 592-603-4444.