THE American Chamber of Commerce of Guyana (AmCham Guyana) and the Guyana Tourism Authority (GTA), on Friday, signed a Memorandum of Understanding (MOU) for collaboration in the area of the advancement of tourism business development.

At the signing ceremony, President of Amcham Guyana, Zulfikar Ally, noted that the purpose of the MOU is to help AmCham Guyana and GTA to improve the enabling environment for tourism enterprise development.

A release from the Chambers added that the joint efforts would work to “increase the preservation, protection and promotion of sustainable tourism in order to maximize socio-economic and conservation benefits for all Guyanese, while at the same time fostering investment opportunities for American businesses and collaboration with Guyanese owned and operated tourism businesses.”

To ensure this becomes a reality, AmCham Guyana will promote tourism opportunities to its audience, through the use of marketing collateral and messaging provided by the GTA.

Meanwhile, both parties will seek to identify opportunities for the GTA to secure support for sustainable development projects that are aligned through its members corporate social responsibility initiatives. “AmCham welcomes this partnership. Not only are we welcoming the Guyana Tourism Authority, but also the potential to work with the entire tourism industry and its supporting sectors,” Zulfikar said at the signing.

“This MOU is just the first step in helping to expand our network to maximize our positive impact as a community to our members and Guyana as a whole.”

Meanwhile, GTA Director, Brian Mullis indicated: “We are extremely excited to be signing the MOU with AmCham Guyana. At the GTA we know that multi-stakeholder partnerships play a key role in continuing to develop sustainable tourism in Guyana.” He assured that AmCham Guyana and GTA will work together to identify and prioritize policy recommendations and secure input and support from key stakeholders. “The CSR commitments made by these companies, collectively have the potential to generate a substantive and positive impact on Guyana, and also align with our goals for tourism in the country,” he said.