DIGICEL Guyana, on Thursday, launched its Mashramani 2014 costumes, titled ‘Arabian Knights’ and depicting a kaleidoscope of colours: pink, gold and magenta, at the National Cultural Centre (NCC) tarmac.

Digicel Guyana Communications Manager Vidya Bijlall-Sanichara told the media that, for the past seven years, the cellular phone giant exceeded the expectations of the public and delivered fabulous costumes, and this year is no different.

She said that in keeping with the theme of Mashramani 2014, Digicel Guyana has created ‘Arabian Knights’ costumes, which portray the wealth of Arabia with rich colours.

She said the company expects more than 200 costumes to be made freely available, and these can be easily obtained via a text message to 557, in which instructions will be given to Digicel customers first.

At Thursday’s launching, six females and two males modelled the fabulous and eye-catching costumes, firstly on stage and then on the tarmac, evoking the approval of the crowd that gathered at the event despite a light drizzle.

The designer, Olympia Small–Sonaram, said that, with the Egyptian concept, she was able to fuse her ideas with the end product, being displayed in the form of the costumes.

Having won the Best Designer prize last year, Small-Sonaram said she is confident she would repeat the performance.

She has been designing costumes for Digicel Guyana for the past five years, and she says that the costumes/floats are simple yet appropriate for Mashramani this year. She said they highlight magic, mystery, wishes and fantasies; the colours were specially selected, and it took her three months to prepare the costumes using her own concepts.

She noted that the float is a work of ‘art’, and will be fitted with equally bright colours.

During the launching, local singers Kwasi Ace Edmondson and ‘Lil Red’ took to the stage and sang several popular songs, which were well-received by the large gathering.

The participants of the Digicel Mash Fit 2014 gyrated to the commands of fitness guru Curtis McKenzie, who encouraged the group, consisting of both men and women, to move in tune with the upbeat soca songs.
Written By Michel Outridge