Guyanese Rum Company joins as Official CPL Partner

GUYANA’S Award-winning El Dorado Rum yesterday signed on as Official Partner for the Limacol Caribbean Premier League T20, bringing its distinctive taste and spirit to the tournament and guaranteeing an unforgettable and fun experience for cricket-goers.

altProduced by Demerara Distillers Limited (DDL), the Company’s Marketing Director Sharda Veeren-Chand said El Dorado will not only be the rum of choice for this landmark event, but will also sponsor the tournament’s Catch-of-the-Match award.
This award will go to one player in each of the 24 matches who makes a thrilling catch in the game, demonstrating the spirit of the tournament and the El Dorado brand all together.
According to a press release, DDL’s vice-president for International Marketing, Komal Samaroo, said “The Eldorado Rum brand embodies the spirit of Guyana and the Caribbean – competitiveness and fun, hard work and enjoyment – all at the same time.
This is the spirit of the Limacol CPLT20 League, styled Carnival T20, making both a perfect match for each other! The growing appreciation and following of Eldorado Rum around the world and the global viewership of CPLT20 presents to the world the best that Guyana and the Caribbean have to offer.”
Commercial Director and Consultant to the Limacol CPLT20 Jamie Stewart said, “We are delighted to have the El Dorado brand as part of our sponsor family. The company’s reputation for producing quality, award-winning top shelf products that are world renowned for their distinctive flavour means that we can offer the best to our patrons.
Both El Dorado and Limacol CPL share similar value and aspirations; we are both proudly Caribbean, yet with global ambitions. Both of us seek to delight cricket followers all over the world.”
The inaugural Limacol Caribbean Premier League starts on July 30 in Barbados and concludes on August 24 in Trinidad.

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