GT&T has handed over a cheque for $1.9M to Merundoi Incorporated, a non-governmental organisation, to assist in sponsorship of the radio serial drama, “Merundoi” and administrative expenses of the NGO, which specialises in behaviour change communication.
In signing the agreement on behalf of GT&T, Public Relations Officer, Ms. Allison Parker noted that GT&T’s policy of corporate stewardship has supported Merundoi from its inception, and congratulated them for the impact the radio drama is having on the public.
Executive Director of Merundoi, Ms. Margaret Lawrence, in thanking GT&T, was appreciative of their continued sponsorship and urged the private sector to emulate GT&T’s performance of social responsibility. She acknowledged that the sponsorship is timely and in response to Merundoi’s need to keep the radio drama on air. Lawrence added that NGO’s in Guyana struggle to achieve their mission and can only succeed if they are supported by the various sectors.
Merundoi Incorporated was established in March, 2006, under PEPFAR funding through USAID and CDC. The radio serial drama hit the airwaves on October 16, 2006, and is therefore the longest running radio drama in Guyana and the Caribbean.
This behaviour change NGO uses the edutainment strategy which combines modelling positive behaviour and reinforcing the messages at the interpersonal and community levels.
Its current focus is on gender-based violence.