GUYANA is set to launch a massive destination campaign out of Trinidad and Tobago shortly, as efforts continue to expand the tourism sector. Acting Tourism, Industry and Commerce Minister, Irfaan Ali met with representatives from Advantage Advertising, a Trinidad company, on the island last week, to discuss the launch of the campaign.
According to the minister, this is aimed at encouraging more persons out of the twin island republic to vacation in Guyana.
“Representatives from the company will also be travelling to Guyana later this month, to meet with tourism industry stakeholders and to deliver a presentation on the potential of the Trinidad and Tobago market,” he explained.
In addition, the Tourism Ministry also will be looking to host a familiarization trip for Trinidad and Tobago tour operators, as well as media practitioners, in an effort to sell Destination Guyana, Ali added.
As to the intended outcome of the engagements, Minister Ali said, “Guyana is set to launch an aggressive campaign to capture the Trinidad and Tobago market; we have recognized that this is a very lucrative area and we are going to do our best to take advantage of this opportunity.”
Minister Ali and team from Guyana, including the Director of the Guyana Tourism Authority (GTA) Indranauth Haralsingh, and the Chief Executive Officer of the Cheddi Jagan International Airport Mr. Ramesh Ghir, also met with Trinidad’s Minister of Transport Devant Maharaj and other Trinidadian officials last week.
Among the issues discussed was the possibility of Caribbean Airlines establishing an in-transit lounge for Guyanese at the Piarco International Airport.
While on the island, the team also met with dozens of yachters from across the world, moored in Trinidad, at the Lure Restaurant in Chaguramas, to present Guyana as a sailing destination.
During the two hour presentation, called ‘Sail Guyana’, the gathering was told of all the magnificent reasons to choose Guyana as their yachting destination, particularly along the Essequibo River.
Following the presentations, there were expressions of interest from several individuals, not only in the destination, but in opportunities to invest in the promotion of the yachting industry in Guyana.