HAVING made it official, via the dailies with a press conference chaired by CEO of GTT, Mr. Yog Mahadeo, that longtime endorsed entertainers of Digicel, Jomo and Adrian Dutchin have now switched to campaign for the blue company, we all have to respect the decision of the entertainers. As an independent observer and subscriber to both telephone giants, I am now left to wonder if the 2012 GT&T jingle song competition Linden winner, “Brandon” will now be left on the back burner for future campaigning promos.
I have always felt that Brandon is the new brand ambassador for GT&T since winning that competition, but with the duet force of Adrian and Jomo now part of the team, it appears to me that Brandon will now be over shadowed because of his inexperience. He can’t stand up against the duet force. However, he would give them a run for their money if he has to challenge them independently as brand ambassadors to be the main lead in any campaign promo.

Many will not agree with me and say that it will be a balance in sharing the stage with campaign promos, but at the end of the day, it boils down to who can generate more attention and sales from the public, who is more convincing in attracting new subscribers, who is more un-forgettable having the lead role, who can get Digicel’s subscribers to switch over etc.

Case scenario:
You can always have a duet force in any campaigning promo and in this case, one might very well witness Brandon working along with the other two, but after a while, it gets burnt out always seeing the same two faces and three faces. At some stage, we could also see Brandon and Jogo in an advertising promo and where does that leave Adrian?
It simply means that he will have to take the back burner and don’t get a cut from that project. If that happens, there could very well be trouble in the camp even if the switching is vice versa.

In my personal business opinion, partnership does not stay alive for too long because at the end of the day, many of us seek individual success and many of would rather have our legacy remembered for our individual commitment and hard work.

Perhaps GT&T can now take it to the public or its subscribers to vote for the leading campaigning promo entertainer. In that case, it might very well help them to fully understand the direction it should consider as to who will be the better candidate to lead.