Guyana tourism gets another boost in UK magazine

– renowned travel writer describes ‘Destination Guyana’ as ‘God’s Garden’

GUYANA tourism has received yet another boost with the publication of an article in the April/May issue of the leading United Kingdom (UK) magazine ‘Wanderlust’.

Written by travel writer, Mr. John Gimlette, it said, in part: “Everything seemed abundant and even the birds seemed to jangle like fresh-minted money’ – ‘A cattle roundup is like an extraordinary violent sport in which no one miraculously gets hurt.”

It was how he described ‘Destination Guyana’ under the caption ‘In God’s garden’, after visiting this country earlier this year and spending 40 days, during which he travelled extensively in his quest to write a book on the peoples of the Guianas, while experiencing the natural beauty and wonders of Guyana and its diverse population and culture.

Apart from writing for publications such as ‘Wanderlust’ and ‘The Guardian’, among other top travel magazines in the UK, Gimlette is the author of ‘At the Tomb of the Inflatable Pig – Travels through Paraguay, Theatre of Fish and Panther Soup.’

Speaking to the Guyana Chronicle on Monday, Director of Guyana Tourism Authority (GTA), Mr. Indranauth Haralsingh said it is “so refreshing” to know how people perceive and see the country as Gimlette sees it as ‘God’s garden’.”

“…that points to and reinforces what we have been marketing – pristine, unexplored, undiscovered, off the beaten path destination and of being English speaking being an additional advantage,” he said.

Haralsingh said it augurs well and is in accord with what President Bharrat Jagdeo is saying about Guyana being a pristine rainforest country with standing forests.

“His perception is important because it is more credible when a foreign writer comes to our country and can describe our country in such terms,” the GTA Director maintained.

Haralsingh said Wanderlust has been in print since 1993 with subscribers in 11 countries, a very reputable sales catalogue and worldwide distribution. Including for sale in major bookstores and airports worldwide.

He acknowledged that, especially in the UK, the reading audience and the target market would read Wanderlust and learn so much more from the experience of a British travel writer.

Goals

“One of the goals that we want to achieve is to create more awareness of our destination and of our country,” Haralsingh said.

“When we would have done that successfully and more persons know about Guyana, then the interest and desire can be sparked for them to visit our country,” he said.

Haralsingh disclosed that GTA, Wilderness Explorers and others in the private sector had sponsored Gimlette’s visit to Guyana, after meeting him at the British Bird Watching Fair in the UK last August.
“You can see returns and the value of this in the Wanderlust magazine,” the GTA Director stated.

The six-page article also includes pictures and footnotes on Guyana. For more information on the magazine, persons can visit http://www.wanderlust.co.uk

“This is international coverage in a prestigious magazine of major circulation,” Haralsingh reiterated.

“This is the kind of positive coverage that Guyana needs,” he asserted, adding that GTA, the Ministry of Tourism, Industry and Commerce and private sector partners would continue to target not only travel writers but television and documentary producers as well as familiarisation (FAM) groups to come to Guyana.

The second FAM group for the year, a UK team of tour operators is currently here for a 10-day stay and comprises representatives from Journey Latin America, Adventure Company, Last Frontiers, Swiss and Suriname Travel, Andean Trails, Trips Worldwide, Wilderness UK and Wilderness Australia
“All of this would help to create more destination awareness and to build a demand for travel to Guyana,” the GTA Director noted.

He said it would add to exposure received through the airing of the BBC three-part series – ‘The Lost Land of the Jaguars’.

“The GTA, the ministry and private sector partners will continue to focus on this since this is one of the most cost effective ways of promoting ‘Destination Guyana’ and creating awareness of it.”

“This year and beyond will see more writers coming to Guyana not only from the UK but several of our key source markets,” Haralsingh reassured.

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