GUYANA took another bold step toward sustainable transportation and modernisation on Friday with the official launch of the all-new 2025 Honda Elevate SUV.

The event, held at the Pegasus Hotel, brought together government officials, private sector representatives, international partners, and auto enthusiasts to celebrate the arrival of the electric-ready, fuel-efficient vehicle into the local market.

Delivering the feature address, Minister of Public Works, Bishop Juan Edghill, underscored the significance of the launch in the context of Guyana’s wider developmental trajectory.

He welcomed representatives from Honda Motors Japan and Brazil, applauding their commitment to strengthening partnerships with Guyana. “Your presence here not only signifies your interest but also reinforces the strong and growing partnership between your company and our country,” Edghill noted.

Describing Honda as a “household name” with over five decades of leadership in the automotive industry, the Minister drew parallels between Honda’s journey of innovation and resilience and Guyana’s own path of transformation.

“This is more than a product launch. It is a step toward a better, greener future for our country,” he said.

The Minister emphasised the government’s push toward electric mobility and highlighted that the new Honda Elevate, which falls within the 1500cc category, offers a game-changing opportunity, particularly for public servants who benefit from duty-free concessions.

“Imagine paying the same price you would for a reconditioned vehicle, but getting a brand-new, electric-powered alternative—with low emissions and modern features,” he explained, adding that this aligns seamlessly with Guyana’s Low Carbon Development Strategy (LCDS).

Edghill also called for greater awareness around urban congestion issues and advocated for better parking practices and smarter urban planning, noting that clean vehicles alone cannot solve all mobility challenges.

Director of Marics and Company Limited, Jonathan Permaul, also addressed the gathering and proudly reaffirmed Marics’ role as “the Home of Honda in Guyana” for over 50 years. “At Marics, we offer quality products ranging from Honda power products to motor vehicles. We strive to deliver exceptional customer service every time,” Permaul said.

Highlighting Honda’s global vision for a cleaner planet, Permaul stated, “Honda starts with this simple desire—to leave blue skies for our children.” He emphasised the 2025 Honda Elevate’s blend of sophisticated style, premium interior, large cabin space, and advanced safety features, calling it a perfect fit for the modern lifestyle.

The Honda Elevate is marketed as both a durable and reliable option and a stylish, fuel-efficient crossover SUV designed with adventure, safety, and comfort in mind. Known for its low emissions and efficiency, the Elevate reflects Honda’s ongoing commitment to eco-friendly transportation.

Customers can expect the following price points: Duty-Free: G$4.8 million, Duty-Paid: G$6.85 million.

As the launch concluded, the audience was treated to a detailed video presentation showcasing the Elevate’s full range of features. The vehicle is available at Marics’ showroom located at 186 Charlotte Street, Lacytown, adjacent to the Maraj Building.

With the arrival of the Honda Elevate, Guyana inches closer to its vision of a cleaner, smarter transportation future—where innovation meets accessibility and sustainability.