THE already-spectacular line-up of products at Guyana Rum Festival, one of the fastest growing events on the entertainment scene, will expand even further as the Rum Fest Guyana team just signed a partnership agreement with Ansa McAL.
The long-term contract, signed on Wednesday between the two organisations, solidifies the participation of Hennessey Moët in the highly-anticipated Secret Garden Brunch 2022.
Rum, as a by-product of the sugar industry, has cultural and economic significance for Guyana, even landing the country a coveted spot among the who’s who among rum connoisseurs internationally.
The event is carded as a major tourist attraction contributing to the much-needed revialisation of Guyana’s tourism economy, but also educates patrons on the rich history of the drink.
Yonnick David, co-founder and creative director of the Guyana Rum Festival, praised Ansa McAL for its pivotal role in the Guyana Rum Festival. He said this new partnership further lifts the event to international acclaim.
“Ansa McAL played an integral role in the Guyana Rum Festival ‘Secret Garden Brunch 2021’, and their company has seen the potential of the event so they decided to do a long-term agreement with the Hennessey Moët line of products for the secret garden brunch going forward,” David explained at the ceremonial signing.
The second annual Guyana Rum Festival 2021, a four-day event, culminated in the ‘the Secret Garden’ — an all-white event opened only to those vaccinated for COVID-19.
The event was described as the ‘ultimate brunch experience’ set in the greens of the Scout Association, Woolford Avenue, Georgetown.
David disclosed that one new addition to the 2022 is a secret sporting event which will be the first such event hosted at the festival. He expects the event’s support will double in 2022 compared to 2021.
Responding to the restrictions of the COVID-19 pandemic, the Rum Fest Co-Founder said the pandemic forced organisers to host the event under certain constraints.
The venue, he continued, had to be retrofitted to ensure full compliance with COVID-19 regulations and guidelines. Despite these limitations, David said patrons were still able to socialise in a safe way.