HAVING received over one hundred submissions for the singing competition they hosted between July and August, and being thoroughly impressed with the singers who came on board, the team at Church’s Chicken Guyana said they were curious about other forms of talents that may be hiding on these shores.

As such, the chicken joint decided that it will not stop at the singing contest, but will follow up with the launch of a wider talent competition to attract different types of flairs possessed by the Guyanese population.

“Coming out of the singing contest, we decided to do a talent competition to look at different types of talent we had. We barred singers from this competition because we were looking for a variety of other talents,” a representative of Church’s Chicken told the Buzz on Thursday.

This latest competition will run for three weeks during which one winner will be selected each week. On the fourth week, the three finalists will come together for a grand showdown after which one finalist will be chosen for the grand prize of $300,000.

Beginning on Mother’s Day last May, Church’s Chicken began hosting a series of competitions, all in an effort to increase engagement with customers. “We wanted to ease the anxieties of the pandemic because people are home, bored and don’t know what to do, so we wanted to get them active and give them something fun to watch and follow while dealing with all of this,” the representative said.

“We also wanted to show our customers that we’re not all about sales; that we wanted to engage with them and hear from them,” the person added.

In May, the Mother and Son Dance Competition was hosted, with the Father and Daughter Dance Competition being hosted in June.

The singing competition was held in August and it successfully garnered such a massive response that it inspired the management of Church’s to launch the ongoing talent competition.

The singing competition saw a panel of competent judges who decided the winners based on a given criteria. For each of the four weeks, the winner received $25,000, and on the fifth week, the four winners along with four wild cards were chosen to come back into the competition. They then competed against each other for the grand prize of $400,000.

Pepsi joined in and provided consolation prizes for the second and third place winners.
“This competition shows us that we really have a lot of talent in Guyana and if we give them some attention and help them with the resources they can hone their craft and do something with their talent. The singers we attracted in this competition were really remarkable,” the Church’s representative commented.

The singing competition attracted 106 submissions in the four weeks and the three finalists were DeAndre Ifill, who won the grand prize of $400,000, followed by Kevin Bethune in second place, pocketing $150,000, and Moses Williams who was presented with $50,000.