‘A week in the Life of a CEO’
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Local organisation training children in essential business skills

Cerulean Incorporated, an entrepreneurial company will begin an entrepreneurial programme for young children between the ages of nine and fifteen on August 16 -20, 2021.
The Pepperpot Magazine spoke with the Coordinator of this programme, Michelle Gentle to talk about the programme, its purpose and its future.

“The programme was basically created to involve children with entrepreneurship from an early age. It is to teach them the important life skills they can apply to any career choice,” Gentle explained. “It is an online programme because of the pandemic, and it is built upon real-world concepts that they aren’t taught in school.”

According to Gentle, the programme also helps children to learn business concepts and ideas and also learn the value of money through an experimental process. During her interview with the Pepperpot Magazine, Gentle mentioned that Cerulean Incorporated also teaches and exposes the children to certain important ideas and activities.

“Part of the programme allows them to bring what business idea they have, after we would have brainstormed and went through certain things of launching a business. Then they would have the idea of what business is like,” Gentle mentioned during her interview.

She also noted that children are being taught to utilise what resources they have around them
According to her, the children are given vouchers to help start a business of their own.

The Marketing Executive says that the idea behind this concept is to guide young people through a professional mantra to materialise their business ideas and concepts.
“When we introduced that programme, we had younger children reaching out to us to join, but they aren’t of the age to make their business idea a reality. Hence we came up with the idea of a week in the life of a CEO,” Gentle told Pepperpot.

The executive believes that the programme has a long future and sustainability because of the overwhelming response of the children involved.
Approximately 25 children are expected to be registered for the programme.

When the programme begins on August 16th, the children are expected to be taught different aspects of the business, including sales, marketing, etc.
Gentle added that children’s accessibility is not limited by Regions. She made it clear that once the child has internet access to join, they can.

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