‘Now we Hair’
‘Now We Hair’ products
‘Now We Hair’ products

Natural hair enthusiast promoting haircare with homemade products

By Naomi Parris

FOR many women hair can mean so many things. However, sometimes finding the right products to care for curly hair texture can be difficult.
Having natural, thick, curly tresses, Ariana Gray, 27, has had her fair share of the straighteners and chemicals, which stripped her hair of its true beauty. However the young woman recently found a solution with all organic ingredients to give her hair the nourishment and care that it needs.

Ariana Gray, owner and creator of the ‘Now We Hair’ products

Gray who is the owner of the ‘Now We Hair’ hair care products, cooks up her own her own hair products in her kitchen.
“Initially I didn’t start out wanting it to be a haircare business. I was just looking to create a hair page where I could give people with natural hair, hair tips and hair care routines because when I started the natural hair journey it was very difficult finding styles, knowing what to do with your hair,” she told the Pepperpot magazine.

Not wanting to keep the secret ingredients to her luscious locks to herself, the entrepreneur decided to share her natural hair products with the rest of the country through her small business.
“I started making my own products and then some of my friends and families were like why you don’t introduce the products to other people so you can help them as well,” she said adding. “For the deep conditioners, I have them in banana mango and avocado. Whenever the customer’s order I have the fruit at hand and other ingredients and I just whip them up in my kitchen and then pack them and they are stored in the fridge until the persons pick them up.”

The young woman stated that despite the business being fairly new, the response she has been receiving has been astonishing even with the ongoing coronavirus (COVID-19) pandemic.
“It’s been really good I wasn’t expecting persons to respond to it like the way they have been. I’m very happy. When they give me good response and feedback I feel so happy to know that something I have been doing has been helping other people,” she said.

HAIR CARE IS SELF CARE
As the entire world and Guyana continues to grapple with the deadly COVID-19 pandemic, self-care remains fundamental in keeping one’s mental and physical health in check as such.
She noted that hair care is one way to start a self-care routine.
“It’s relaxing, it would get your mind off of so much and with a lot of my customers it seems as though when they try the product they are so shocked that it works for them,” Gray said adding, “I think that takes away from whatever stress they are feeling because a lot of them struggle with finding things that go with their hair.”

TO HIGHER HEIGHTS
With regard to her business growing in the future, the young woman noted that she is looking forward to adding new products to her line and eventually owning an establishment where her customers and lay back and have their hair and scalp treated with her products.
“I would like to have a ‘Now We Hair’ salon, first I would like to introduce a bit more products to my line and then down the road I would like to have a salon where people could come and use my products.”

She added that one day she’d love to have her products featured on the shelves of local beauty supply stores, however there is still much more work to be done, since her lab is currently her kitchen.
“I’m still in the trial stage, where I am searching for different preservatives that can help to prolong the shelf outside of the fridge, because as for now the products have to be stored in the fridge and in the freezer,” she said.

A HAIR DISCOVERY JOURNEY
Sharing the details of her personally hair journey, Gray said, “I had straightened throughout my entire high school, when I straighten my hair it was very long, but eventually my hair started breaking and then I saw everyone on this natural journey.”

The young woman noted that changing her hair regimen to all-natural/organic products has seen her hair flourishing over a period of time.
“I did my research and I came up with this process called transition, where you let your natural hair grow out while still holding on to your straighten ends,” she said. “I did it for about seven months …in 2017 I decided to cut off my straight ends and let my hair grow out and so far it’s been going good.”

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