REGIONAL carrier, LIAT, has partnered with the Antigua and Barbuda Tourism Authority (ABTA) to market Destination Antigua-Barbuda over the summer holidays with a special promotional offer of a US$50 discount on ticket purchases among other incentives.

Tagged #WhatCoolLooksLike, the campaign, said ABTA Marketing Consultant Charmaine Browne-Spencer, is intended to convince potential holidaymakers of the trendiness of the destination.

Spencer told reporters at a press briefing here Monday night that the campaign draws heavily on what makes the country so special, and seeks to depict, in a creative and engaging way, “the coolness of the destination.”

#WhatCoolLooksLike, Spencer said, offers consumers major savings on their vacation to Antigua and Barbuda between April and October, 2019.

But to cash in on the offer, you’ll need to use the special ‘promo’ code, WCL19, to access more information on the website: www.visitantiguabarbuda.com

And with Antigua Carnival just around the corner, from July 25 to August 6, she said, e ABTA also has also thrown in for good measure, a few discount packages on its tours and other attractions.

Liat Head of Sales and Marketing, Egbert Riley told invitees to a reception at the Pegasus Guyana that despite the rumours, Liat is still on the market; that they’re still flying, and will continue to be the Guyana Carnival airline, operating with two planes out of the Ogle International Airport.

He said that although Liat is restructuring at the stakeholder level, they are still seeing positive happenings, in that revenue has grown tremendously in the past three years, and they are doing very well, overall.

Performance has also improved significantly, Riley said, as has customer service. He said that for that matter, Guyana is the number one destination for LIAT social media fans and followers, with passenger traffic growing at a rate of 20 per cent annually.

And according to the latest available figures, LIAT moved 80,000 passengers to and from Guyana in 2018, with an average load factor of 68 per cent, one of the highest to date. Data also show that of all the travel agencies that account for 80 per cent of the revenue LIAT rakes in annully, six are based in Guyana.

LIAT Corporate Communications Manager, Shavon Maloney assured their guests that even though the company is in the re-structuring stage, they will continue their operations on schedule for the summer.