AFTER the exciting Easter experience last year, the Magnum Xplosion mega concert has returned to Guyana’s soil, and is expected to be bigger and better than last year.
Brand Manager, Edison Jefford, told ‘The Buzz’ that this year the concert will feature some of the biggest names in Dancehall, and it will also provide a platform for local acts to showcase their stuff.

Named after ‘Magnum tonic wine’, Jefford said that Magnum Xplosion was a brand initiative, to promote the wine across the Caribbean. It started in Jamaica and rippled across many different Caribbean countries, and landed in Guyana last year.
It will be held on April 21 (Easter Sunday), at the National Park, after the kite flying activities have concluded.

“The mega concert initiative was geared at promoting Magnum tonic wine, using the dancehall platform. Our intention is to promote the wine in Guyana, as the leading brand for dancehall,” he said.

The success of last year caused the return this year, with an even more attractive line up and other exciting events leading up to the show.
Last year, at the National Stadium, the mega concert featured some of the biggest names in dancehall and Soca, including Aidonia, Bunji Garlin, Fay Ann Lyons and Ding Dong.
This year, Jefford said, has seen the confirmation of Ding Dong and Spice thus far. “And we will continue to add acts, both local and international,” he added.

However, leading up to show night, there are other attractions, catering for people all across the length and breadth of Guyana.
“This year we have added very exciting things leading up to the show. We have six big road shows covering all the towns in Guyana, with magnum ambassadors, vixens and girls, as well as some of the best DJ’s in Guyana,” Jefford disclosed.

Adding that “The DJ’s will have a DJ competition on the road shows, which will climax with us choosing two winners, receiving monetary prizes in total of $3000 US. The winner gets $2000US and runner up gets $1000US. So we have some very exciting things happening this year.”

The launch party of Magnum Xplosion will be held today in the compound of HJ studio, featuring some of the local acts.