MORE and more, the spirit of entrepreneurship is being pushed in Guyana as one of the key means of job generation. Moreover, women are being encouraged through various initiatives to lean towards entrepreneurship to not only earn their own income, but to develop independence.
And while there will always be barriers for women entrepreneurs the world over, mentors continue to encourage women to seek out avenues where they can become business owners, even in cases where resources are limited.
The following are just a few tips to help you find that niche:

FIND YOUR PASSION
It is not just about starting a business because you want to make money. Experts have said that one of the ingredients to running a successful business is by doing so with a product or service that fuels the business owner’s passion. It is easy for small and micro-businesses to start up using hobbies, and many women can make a living by turning something they do at home into something that earns them money.
When you are passionate, it shows! And your enthusiasm and belief in what you are doing translates to your customers, sparking their enthusiasm about what you are offering.

MAKE IT FIT
Running a business must align with your goals in life, lest they clash with your personal aspirations.
What is the reason for starting a business? Is it a just a means of income, or are you looking for a full time business? And how will these things affect your schedule? Choose a business and business style that suits your picture of a fulfilling life.

KEEP THEM SEPARATE
It is important to set aside time for both personal and work lives, in order to give each the attention it deserves. Set specific office hours; and unless there is an emergency, stick to them.
Create a separate work area, whether inside the home or in an outside office space. And shut the door to the office after hours!

MAKE GENUINE CONNECTIONS
It can be difficult working alone, so the connections you make will prove invaluable, and not only for business. Find a mentor, or create a women’s support group and share your ideas, goals and frustrations.
Use the “village” to help you navigate the business landscape. Join a business association or support group if any are available to you for professional support and resources.

DEFINE YOUR BRAND
Carefully define your brand and stick to it. Make everything you do and offer conform to the brand, from colour schemes, logo design, packaging, correspondence and presentations to customer service and the company culture and mission.
Do not deviate from your brand! It is the message and consistency by which your clients know, remember and trust you.