TOUCAN, an interactive advertising agency, is officially entering the Guyanese market and will mark this occasion with a complimentary breakfast seminar at the Pegasus Hotel in Georgetown tomorrow.

According to a press release yesterday, the seminar promises informative and insightful discussions on the world of social media and online advertising, including how to convert fans to sales, how to effectively build brand awareness, best practices, and how to launch a successful online ad campaign.
Toucan Managing Director, Douglas Ames, has expressed confidence that Guyana is a key emerging market for businessmen and investors in the Caribbean and the Americas.
“The outlook for Guyana’s economy is positive and the IMF has in fact projected a growth rate of six percent for Guyana’s economy in 2014. Add to that, the ongoing drive to diversify the economy, stimulate new business and bring in foreign investment and you’ve got the perfect opportunity to take your business forward by harnessing all that social media has  to offer. Social media gives you the scope and the capacity to reach out to potential consumers, investors and partners in Guyana and all around the world. But what you need to know is how to use that capacity to achieve your goals – that’s where Toucan comes in,” he said.
Ames further noted that the stage is set for Toucan to build a lasting, mutually beneficial relationship with the Guyanese business community. “It’s a perfect match. Guyana’s businesses are ready for growth and expansion, and Toucan is the only international interactive ad agency with an innate and deep understanding of what it means to be a Caribbean business. We know what it takes to propel a Caribbean business to the next level with social media.”
With offices in Dubai, India, Kenya and the Caribbean, Toucan has a unique perspective on how to approach advertising in local, regional and international markets and on how to engage with an online audience.
The release stated that in terms of understanding of regional businesses, Toucan’s successful handling of social media for clients such as Caribbean Airlines, Digicel and all of Courts’ regional markets stands as a testament to its expertise and inventiveness in the use of interactive advertising.
According to the statement, Toucan’s clients throughout the Caribbean are offered cutting edge online and mobile apps, the latest web design technology, customised memes and animations, and the highest standards of social media management across the full spectrum of social media networks.
Toucan Limited is an interactive advertising agency which was incorporated in Dubai, and offers advice on Internet Advertising & Marketing, Online Consumer Engagement, Web Design and Publishing, Search Engine Optimisation and overall campaign management to businesses in emerging markets.