CASTRIES, St Lucia (CMC) – Popular Jamaican dancehall artiste Mr Vegas and Trinidadian soca star Fay Ann Lyons have teamed up to produce the tournament song for the upcoming ICC Twenty20 World Championship. The song, entitled ‘Bring It’, is an upbeat fusion of soca and dancehall and is named after the event’s slogan.
Michelle Gibson, the tournament’s regional marketing manager, said the song captured the major elements of the glitzy Caribbean showpiece.
“ICC World Twenty20 represents a more stimulating, fun and fast-paced version of cricket and the song fits in with that spirit and energy. It’s designed to catch younger cricket fans, especially throughout the Caribbean – which is one of our primary objectives,” Gibson pointed out.
“This song makes you want to move, to dance. The lyrics, the melody – they are reflective of the essence of our lifestyle and cricketing passion in the West Indies.
“Partying and playing cricket go hand in hand. Music has always been an essential part of cricket matches in the Caribbean, whether it’s deejays or tuk bands or the unmistakable sound of the conch shell.”
Featuring 12 nations across four zones, the tournament will bowl off April 30 to May 16.
Hosts West Indies, who reached the semi-final at last year’s edition in England, will contest Group D in Guyana against England and Ireland.
Defending champions Pakistan will do battle with Australia and Bangladesh in Group A being hosted in St Lucia.
The women’s tournament will run concurrently in St Kitts.