OVER 40 local entrepreneurs, manufacturers, and exporters recently received certificates after completing the “Successful Exhibiting: Effective Trade Show Planning and Marketing” workshop hosted by the World Trade Centre Georgetown (WTCG).
The workshop, part of the Centre’s launch-week series themed “Connecting Markets, Capital, Compliance & Growth”, aimed to equip Guyanese enterprises with the skills to compete effectively in regional and international trade fairs through improved branding, compliance, and digital readiness.
Lead facilitator Sandra Ann Baptiste, CITP and CEO of Caribbean Signature, delivered an engaging, interactive session on exhibitor strategy and trade-show readiness. Drawing on decades of international marketing experience, Baptiste guided participants on transforming simple booths into compelling brand stories using visual appeal, storytelling, and buyer engagement.
“Every display tells a story,” Baptiste emphasised. “When you step into a trade show, you’re not only representing your business, you’re representing Guyana. Preparation is everything: from booth design and signage to greeting visitors, following up, and closing opportunities.” She highlighted practical techniques such as booth lighting, placement, personality, and digital follow-ups, stressing that visibility alone is insufficient—conversion is key.
Devin Warner, Central Packaging Manager at the Guyana Marketing Corporation (GMC), discussed the Corporation’s incubation, packaging, and logistics services, which enable MSMEs to meet export standards. “The GMC bridges small producers and international markets,” he said, noting support for market intelligence, product development, transport, cold-storage services, and marketing to build sustainable brands.
Denzil Bess, Founder and CEO of Triumphant Customs Brokerage and Logistics, underscored compliance. “Before you export anything, consult a licensed customs broker,” he advised. “Proper paperwork prevents delays, protects your investment, and earns the trust of overseas buyers.”
Participants described the workshop as both practical and inspiring. Stacey Reece called it a “timely reminder and real eye-opener,” while Mawazo Porte highlighted its value in fostering dialogue and knowledge-sharing. Mark Singh praised the initiative for offering insights to elevate businesses to the next level and encouraged more such sessions.
Ramsey Ali, President of the Guyana Manufacturing and Services Association (GMSA), who spoke at the opening, applauded WTCG’s focus on inclusivity. “It’s remarkable that the Centre is focusing not only on large corporations but also on micro and small enterprises,” he said. “That inclusivity is essential if we’re to see real, broad-based export growth.”
As participants received their certificates, the workshop reinforced WTC Georgetown’s commitment to empowering Guyanese businesses to innovate, comply, and confidently compete on the global stage.