WHAT began with a Georgetown nail technician mixing gel colours by hand to find the right match for clients has grown into a Guyanese-led professional nail brand preparing to enter the United States market.
LNC Professional (Guyana) launched in Georgetown on September 7 with 26 shades designed to reflect the range of complexions its technicians encountered in the salon.
Alongside its professional gel system, the company is building an ecosystem to address everyday business challenges behind the salon chair—from booking clients and tracking technicians’ earnings to managing inventory, reconciling cash, card and mobile-money payments, monitoring profitability and identifying where a salon is losing money.
At the centre of the venture is Guyanese entrepreneur Lexann McPhoy, CEO of LNC Professional (Guyana) and Global Chief Brand Officer. Her experience in the Caribbean professional beauty industry revealed a problem that became the foundation of the brand: technicians routinely mixed products to create shades the market did not provide.
That practical approach now extends beyond colour. Through LNC Pro Suite, beauticians can view appointments, client histories, technician commissions and chair rentals while tracking sales, stock levels, product costs and payments in one system.
LNC Professional began after a difficult conversation with the company’s long-time US supplier, which informed McPhoy that it was going out of business.
“We needed a new source of reliable, safe and efficient nail products,” McPhoy said. She added: “Rihanna created Fenty Beauty for women like her, so I know I could create high-quality nail products for women in the Caribbean and around the world.”
For McPhoy, Guyana is home, and nail technicians deserve access to quality products comparable to those used by technicians in Europe. After 22 years of serving clients, she said she knows that Caribbean women come in all shades and styles. They are her priority.
McPhoy also reflected that access to finance could have made her own business journey easier.
Taking the brand global means everything to her. In an interview, she told this publication: “Guyana is not on the world stage now for only oil and Kaieteur Falls, but for a premium nail brand.”
As a nail technician, McPhoy said her experience has shaped LNC Professional into a brand that listens, cares and caters first to the needs of nail technicians. “A happy, happy nail tech equals happy clients,” she said.
Her advice to young professionals, especially those in the beauty industry, is direct: “Start! Start! Wherever you are, with whatever you have. Focus on excellent customer service, and the rest will fall into place.”
The LNC Pro Suite is designed to run the business side of a salon or barber shop, helping clients receive better service while giving owners a clearer view of their operations.
Co-founder Theon Alleyne said the system brings records for commissions, stock pricing and available products into one place. It is intended to help entrepreneurs understand profits and losses, spend less time chasing payments and provide better service within limited time constraints.
“With the payment-integrated system, clients can book their appointments and make their deposits. In this case, it would be MMG—Mobile Money Guyana. This system will provide a secure and reliable payment option,” Alleyne said.
The platform is also designed to work when internet connectivity is unavailable, a consideration for businesses operating across the Global South. Its features address challenges including language barriers for non-nationals using salons or barber shops, as well as booking and payment needs.
The system also supports compliance and documentation used to verify accreditation. Alleyne said it is affordable and offers the benefits of operating a successful beauty-industry business without outside assistance.
McPhoy plans to educate as many people as possible in the nail industry and provide the tools and products they need to succeed. “LNC Professional Academy is next in the pipeline for the entrepreneurs,” she said.
The venture’s journey, then, runs from a hand-mixed gel in a Georgetown salon to a Guyanese brand preparing for the United States market—and to a digital system intended to help the people behind the chair build stronger businesses.
As LNC Professional prepares to enter the United States market, its Guyanese roots remain central to the brand’s purpose: giving nail technicians products that reflect their clients and tools that support the businesses they run.
With LNC Pro Suite and the planned LNC Professional Academy adding to its product range, the company is looking ahead to a wider stage while continuing to build from the needs of technicians and salon owners.
LNC Professional sees nail technicians, beauticians, barbers, and other members of its professional team as business partners, not merely customers. Their knowledge and experience help shape the products, services and business tools the company is developing, keeping the work grounded in the realities of the people who use them.
That approach will also guide the planned LNC Professional Academy, which is intended to provide the knowledge, practical training and tools needed by people in the local beauty and grooming industry, where such support is much needed. The company is looking ahead to a future in which stronger support helps local beauty and grooming professionals build the businesses they lead.
For more information, contact Theon Alleyne at info@lncprosuite.com or Tel: (592) 618-0644; Lexann McPhoy: (592) 622-2822, lexann@lncpronails.com.
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