SAMUEL Medas may have always experienced success with his music since he started his career as a solo artist in 2009, but the happenings of the past few months on his social media platforms have taken him by surprise – a pleasant surprise that is.
Thrilled to see an increase in followers all around, Medas is now pushing 130,000! And he credits this mainly to social media.
“It kind of skyrocketed over the past few months. I started going viral on social media and of course that translated to sales on iTunes and all of that,” he expressed in an interview with Buzz on Thursday.
“All of this music I have been doing over the years suddenly kicked off for some reason. I think social media has a lot to do with it. I just started chopping up my videos and making them as reels so I can upload them. I didn’t even like Tik Tok but it is really the breathing ground for artist discovery. That’s what shifted everything,” he explained.
The 35-year-old Gospel singer, originally of Uitvlugt, West Coast Demerara, is especially proud of the fact that renowned Ghanaian ‘Stonebwoy’ referenced him in an interview he did with French television recently.
“Stonebwoy, who is to Ghana what ‘Burna Boy’ is to Nigeria; he is really big…he endorsed me when they asked him who is the big artiste to look out for.”
Medas currently has a new album in the works which should be out by the end of the year. Although he hasn’t chosen a name as yet, he revealed that some of his singles currently out now will be part of it.
In a couple of weeks, he will be releasing more new tunes that will make up the upcoming album. In addition to this the musician is slated to make an appearance in Anguilla with his band Kairo.
Life Changing
Born and raised in church, singing has always been a part of Medas’ life but it was an accident he had at age 14 that truly moved his life in this direction. Recounting the traumatic event and earlier days of his career, he shared, “A CBR motorbike slammed me into someone’s concrete fence. I was supposed to be dead or incapacitated but I survived and I had a talk with the Lord that night and I said, ‘Obviously you made me survive for some reason so I will do whatever you want me to do with my life.’”
Over the years, Medas said he has seen how God has opened doors for him telling him in effect, ‘I want you to do music for me. Not wine up music; don’t want you to sing about weed, drugs, guns; I want you to bring hope to these people.”
He believes that success has to do with the Caribbean mindset and more so, the Guyanese mindset.
“There are secular artistes in Guyana who do not see the sense in doing music because I don’t think they apply themselves as students of the business of music,” he expressed.
Medas simply loves making music, and shared that he is not too fussy with things like radio plays. In fact, he has been dominating the music scene outside of Guyana.
“I am getting royalties four times a year. I am always getting bookings because I am always putting myself out there. The bigger market is out there; it’s not just for Guyanese, it’s for the world.”
Some simple advice he offered to fellow musicians: “Think outside of the box. Music is bigger than Guyana.”